“By bringing together amazing athletes and entertainers to share about personal connections to recovery in a festive environment, we aim to mainstream the otherwise radical concept of alcohol-free events. At the same time, we want to serve as an attraction to those who may be seeking the recovery lifestyle, but may think it only exists on the periphery of popular culture. Most importantly, we invite recovering friends to safely participate in the festivities on a day traditionally reserved for alcohol consumption.”
https://attcniatx.blogspot.in/2018/01/soberbowl-ii-stealth-recovery-advocacy.html#more
SoberBowl II 2018 from Sober Bowl on Vimeo.
Read more about the event: SoberBowl 2018: An option for fans who don’t need beer with their football