‘How do we consume as much of your time and conscious attention as possible?’

Mar 22, 2019 | General

Mark Zuckerberg doesn’t use Facebook like you or me. The 33-year-old chief executive has a team of 12 moderators dedicated to deleting comments and spam from his page, according to Bloomberg. He has a “handful” of employees who help him write his posts and speeches and a number of professional photographers who take perfectly stage-managed pictures of him.

Silicon Valley residents have opened up about their unease with the habit-forming nature of modern technology. A growing number of coders and designers are quitting their jobs in disillusionment at what their work entails.  Many of the workers at the coalface of interface design have had second thoughts.

Others have had the same realisation, but have decided to embrace the awkwardness – such as LA-based retention consultants Dopamine Labs. The company offers a plugin service that personalises “moments of joy” in apps that use it. It promises customers: “Your users will crave it. And they’ll crave you.”

If this is the case, then social media executives are simply following the rule of pushers and dealers everywhere, the fourth of the Notorious BIG’s Ten Crack Commandments: “Never get high on your own supply.”

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