This is achieved by photographing your virtuous meals, containing expensive ingredients from niche shops, posting them online and adding a wall-punchingly smug comment such as: “Such a treat to re-energise wholesomely after a great workout at the gym. #lowcarb #delicious #detox #eatclean #yum.”
The clean-eating brigade lead the way in what Nigella Lawson calls “food to self-congratulate”
Meet Bella Younger, or to use her comedy character’s name: Deliciously Stella.
Stella is a parody riposte to the righteous foodies, mostly (although not all) white, middle-class, attractive, privileged young women who … photograph their perfect salad lunch in their beautiful kitchen before calling themselves “blessed” and adding an insufferable hashtag such as #gettheglow.
… she deftly mimics their self-satisfied tone and terminology